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Studies & Opinions

Protect Your-Name.xxx Domain Name Now!

Alex Tajirian
March 30, 2004

 

The Internet Corporation for Assigned Names and Numbers (ICANN), the Internet governing body) has received a request to create .xxx as a new top-level domain name extension. Unfortunately, however, the extension is being peddled as a means of controlling adult content on the Internet. What you are not being told is that anyone can register Your Name under this extension. Thus, if you donít register Your-Name.xxx now, your name can easily be associated with Internet pornography in the very near future.

What you are also not being told is that anyone can currently register and have operational any name under the .xxx domain-name extension through New.net. There are a couple of reasons as to why you may not be aware of the existence of .xxx:

  1. Newspapers and Internet news sites are in the business to report news, not to make recommendations. Thus, you hear about news only as it becomes available, but not the fact that such an extension, though not sanctioned by ICANN, already exists. In fact, some major ISPs host websites with these extensions just as they do .com.

  2. Attorneys are not in the business of being proactive in their warnings against damages to your identity, unless you are one of the few who has a personal or family attorney acting as your agent.

There are several reasons as to why people have not registered their personal names under the existing extension so as to protect themselves:

  1. They believe and/or hope that someone with the same personal name will register it and not abuse it.† These people will not act until, unfortunately, disaster is upon them.

  2. They believe that ICANN can protect them. Such a scenario is highly unlikely, as it requires legislation and enforcement, both of which are costly . For example, ICANN cannot prevent a porn star from registering his/her name under .xxx.

  3. They do not want to take a step that is not sanctioned by ICANN. However, should ICANN approve .xxx, it must make provisions for current owners of such domain names.

  4. They donít have a domain-name agent to keep them informed and protect their interests.

Ten groups have applied with ICANN for nine new domains: .asia, .cat, .jobs, .mail, .mobi, .post, .tel, .travel, and .xxx.

You donít want to be told or find out that an online search for your personal name results in a list of pornographic pages. Thatís one more reason why you need a personal domain-name agent to ensure renewal, provide protection, and other sound advice.

The recently ICANN approved .xxx extension will not protect you either. "Yes there will be no restriction on registering personalname.xxx , except of course, for any potential UDRP problems," according to personal communication with Stuart Lawley, ICM Registry Inc. President.

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