Domain Name Consulting & Valuation Services

• Valuation

• Corporate Domain Name Portfolio Analyses

• Due Diligence

• Monetization

Valuation

• Methodology Outline:

  The method estimates expected cash flows (CFs) using market-driven revenue (actual or PPC). We

  • use publicly available current data associated with the domain name’s keyword composition,
  • use the Capital Asset Pricing Model (CAPM) to estimate the expected risk-adjusted discount rate, and
  • analyze various growth scenarios.

• Strategy Framework

• Parking-based Methodology

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Corporate Domain Name Portfolio Analysis

• Protection
• Brand enhancement
• Re-balancing

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Due Diligence

• Strategy
  • Determine what's important; value drivers
  • You’re doomed with a wrong post-acquisition strategy, irrespective of valid assumptions

• Validation
• Trend Assumptions
  • Search methods
  • Media platforms
  • Direct navigation
  • PPC growth rate

• Traffic Quality

• No Trademark violations

• Valuation
  • Domain names
  • Back-end technology replacement cost

• Risk and expected return analyses

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Monetization

• Advertising: type and effectiveness
• Customer Experience: Identifying and analyzing effectiveness at touch points.

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Service Fees

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