Having
your domain name referenced by major sites increases your ranking
on search engine keyword search-results. If you participate in Yahoo!
Search Marketing (formerly overture.com) services your website can
be referenced by major sites . The competitor AdWords service from
Google does not provide such a benefit.
When you advertise your site through a pay-per-click
(PPC) search engine, such as Google AdWords or Yahoo! Marketing
Search, your ad can be displayed not only on the search engine result
page, but also appear on affiliates’ sites. However, search engine
spiders cannot read Google’s ads, while Yahoo’s text ads are easily
identified. Thus, the content of Yahoo’s ads, not Google’s, get
included in the various search engine databases.
Participating affiliates in Yahoo’s program include
CNN.com, WallStreetJuornal.com, and WashingtonPost.com. A partial
list of affiliates is available at http://searchmarketing.yahoo.com/srch/srch_affnw.php.
For your ads to be referenced, they need to be
relevant to content on affiliate sites. Without relevant content,
there would be no relevant webpages for search engines to spider.
Obviously, the more online articles your ad content and keyword
is relevant to, the more the referencing.
To analyze advertising pages as seen by
a search engine spider, we use the simulator at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi.
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