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Studies & Opinions

Get Your Domain Name Referenced By Major Sites

Alex Tajirian

May 2, 2005

 

Having your domain name referenced by major sites increases your ranking on search engine keyword search-results. If you participate in Yahoo! Search Marketing (formerly overture.com) services your website can be referenced by major sites . The competitor AdWords service from Google does not provide such a benefit.

When you advertise your site through a pay-per-click (PPC) search engine, such as Google AdWords or Yahoo! Marketing Search, your ad can be displayed not only on the search engine result page, but also appear on affiliates’ sites. However, search engine spiders cannot read Google’s ads, while Yahoo’s text ads are easily identified. Thus, the content of Yahoo’s ads, not Google’s, get included in the various search engine databases.

Participating affiliates in Yahoo’s program include CNN.com, WallStreetJuornal.com, and WashingtonPost.com. A partial list of affiliates is available at http://searchmarketing.yahoo.com/srch/srch_affnw.php.

For your ads to be referenced, they need to be relevant to content on affiliate sites. Without relevant content, there would be no relevant webpages for search engines to spider. Obviously, the more online articles your ad content and keyword is relevant to, the more the referencing.

To analyze advertising pages as seen by a search engine spider, we use the simulator at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi.