The number of search-engine results for a word/phrase
implicit in a domain name is a significant predictor of a domain
name’s value. However, using only results from Google can significantly
undervalue a domain name.
A recent study by DomainMart found that Google
accesses fewer search-result pages than AlltheWeb 42% of the time
that a keyword search is performed. Thus, one needs to consider
both search engines when appraising domain names.
Nevertheless, the question that appraisers need
to answer is how to quantify the impact of the number of search
results on the value of a domain name? That is, how much weight
should be given to the numbers associated with Google and AlltheWeb?
Only statistical pricing models, such as the ones used by DomainMart,
can provide the answer.