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Investment Analyses

Setting Objectives

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the cat.

“I don’t care where … ,” said Alice.

“Then it doesn’t matter which way you go,” said the cat.

-- LEWIS CARROLL, Alice in Wonderland

Buying & Selling

  • Acquisition Due Diligence

    • Strategy
      • Determine what's important; value drivers
      • You’re doomed with a wrong post-acquisition strategy, irrespective of valid assumptions
    • Validation
      • Trend Assumptions
        • Search methods
        • Media platforms
        • Direct navigation
        • PPC growth rate
      • Traffic Quality
      • No Trademark violations
      • Back-end technology replacement cost

Existing Portfolio

Selecting New TLDs


Related Essays


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