Investment Analyses

Setting Objectives

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the cat.

“I don’t care where … ,” said Alice.

“Then it doesn’t matter which way you go,” said the cat.

-- LEWIS CARROLL, Alice in Wonderland

Buying & Selling

• Valuation

• Auction or Negotiate?

• Acquisition Due Diligence

  • Strategy
    • Determine what's important; value drivers
    • You’re doomed with a wrong post-acquisition strategy, irrespective of valid assumptions

• Validation
  • Trend Assumptions
    • Search methods
    • Media platforms
    • Direct navigation
    • PPC growth rate
  • Traffic Quality
  • No Trademark violations
  • Back-end technology replacement cost

Existing Portfolio

• Accessing Your Investment

• Monetization
  • Optimal allocation among service providers
  • Performance forecasting: up, down, or flat?

• To Renew or Not to Renew Your Domain Name?

Selecting New TLDs

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Related Essays

• Assessing Your Domain Name Investment
• Speculation and Investment in Domain Names
• Domain Investing for Newbies
• Domain Name Charitable Donations Are Win-Win
• Toward Large Domain Name Portfolios
• Value Synergies from Domain Name Portfolios
• Chat-up Lines, “Hard to Get,” & Domain Name Markets
• Domain-Name Acquisition Strategy & Valuation Drivers
  
  
  

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