Issues in Managing Online Advertising Fraud
In this essay, I first point out that traditional measures of advertising cost are not immune to fraud. Then I outline the interactions between cooperative and competitive ad-fraud deterrence mechanisms and risk mitigation. (January 24, 2010)

Domain Names Complement Social Network Marketing
In this essay I outline the imperatives of the emerging community- and social media–based marketing. I focus on brand-sharing domain-name based Web sites, which must be added to the marketing mix, and point out why marketers have neglected this channel. ( January 24, 2010)

Bring Back Two Dealers at Domain Name Fairs
Two pieces of advice for whipping up live domain name auctions that generate healthy bids: Go double and make sure everyone’s speaking the same language. (December 12, 2009)

Selling Domain Names: Auction or Negotiate?
The decision depends on the type of information that would be revealed, the need for a quick sale, competition among buyers, and follow-up relationship between a buyer and a seller. (December 12, 2009)

End of Domain Name Auction Sites
Having eBay has worked out pretty well for the world at large; now it’s time for the world of domain names to start using it. We need to throw away the jumble of different auctions and dealer sites. Speculators may not like having their haunts cleaned out, but corporate (end-user) buyers and investors will welcome the chance to deal with one centralized auction mechanism with one set of rules. (December 12, 2009)

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